Mimica Touch is a temperature-sensitive indicator for food freshness. It is a label that replaces expiry date labels by allowing consumers to physically feel when their food is spoilt.
Mimica needed a video to place on the landing page of their website to communicate their product which was mission-based rather than tech-based.
Below is some context to who Mimica are, what they stand for and the impact it has on reducing food waste (all images/design sourced).
The role I took on was to make a short animation which introduced a new way to introduce themselves to the public - as a movement. The video is now up on their homepage and also at the bottom of the page.
Thumbnails from the animation